Southern California Matchmaker



Whether we are matchmaking in Los Angeles, recruiting in Orange County or setting up singles in San Diego, Southern California singles turn to our professional matchmakers and personal coaches to find the love they're looking for. 

Singles in Los Angeles, Orange, Riverside, Santa Barbara and San Diego Counties rely on us to find their ideal match and steer them into the relationship they're looking for. Whether you're in Hollywood or Huntington Beach, Santa Monica or San Diego, Santa Barbara, Irvine, Newport Beach or beyond, we can be of service to you. 

We verify photos, conduct face-to-face interviews and run background checks to provide a safe and worry-free experience. View photos, read profiles, ask us anything and speak to potential matches before you meet. It's no wonder why we are the number one matchmaker in The Golden State.

To find love in California complete our Get Started form or call us toll free at (800) 734-9230


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Dating can be tough. With guaranteed matches and date feedback we do whatever it takes to guide you into a relationship.

Complete our Get Started form and you will be contacted to discuss your matchmaking and coaching options.

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 How It Works


Online dating is difficult. We guarantee matches that meet your criteria. Your personal coach and dedicated matchmakers will communicate feedback, troubleshoot issues and guide you into a relationship.

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Heartcoach About Us


Joann Ward has been matchmaking for over 30 years. Her son, Steve Ward followed in her footsteps in 2003. They became internationally known matchmakers as Hosts and Executive Producers of VH1 Tough Love

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Tinder and the Dawn of the “Dating Apocalypse”

Monday, August 10, 2015


Tinder and the Dawn of the “Dating Apocalypse”
Photograph by Justin Bishop, Vanity Fair.

There is a great article in the September issue of Vanity Fair written by Nancy Jo Sales, and below are the two most important excerpts. 

As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex. Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship. “We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction. “There have been two major transitions” in heterosexual mating “in the last four million years,” he says. “The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract. “And the second major transition is with the rise of the Internet.”

It is the very abundance of options provided by online dating which may be making men less inclined to treat any particular woman as a “priority,” according to David Buss, a professor of psychology at the University of Texas at Austin who specializes in the evolution of human sexuality. “Apps like Tinder and OkCupid give people the impression that there are thousands or millions of potential mates out there,” Buss says. “One dimension of this is the impact it has on men’s psychology. When there is a surplus of women, or a perceived surplus of women, the whole mating system tends to shift towards short-term dating. Marriages become unstable. Divorces increase. Men don’t have to commit, so they pursue a short-term mating strategy. Men are making that shift, and women are forced to go along with it in order to mate at all. Online dating apps are truly evolutionarily novel environments, but we come to those environments with the same evolved psychologies.” And women may be further along than men in terms of evolving away from sexist attitudes about sex. “Young women’s expectations of safety and entitlement to respect have perhaps risen faster than some young men’s willingness to respect them,” says Stephanie Coontz, who teaches history and family studies at the Evergreen State College and has written about the history of dating. “Exploitative and disrespectful men have always existed. There are many evolved men, but there may be something going on in hookup culture now that is making some more resistant to evolving.”

As a result of relationship oriented people being forced to flounder around in a sea of perpetual singles personal matchmaking has never been more useful than it is today. 

This article originally appeared in the September 2015 edition of Vanity Fair. To read the entire article click HERE.

 

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