Northern California Matchmaker



The professional matchmakers and dating coaches at Master Matchmakers have been setting up outstanding singles in San Francisco, San Jose and Sacramento for years. We're proud to represent the most eligible singles in The Golden State.

Outstanding men and women in The Mission, Fisherman’s Wharf, Marina District, Napa or Sonoma Valleys, including Palo Alto, Silicon Valley, San Jose and beyond continue enlist us to avoid bad actors and meet their ideal match.


Everyone we represent are carefully screened. We verify photos, conduct face-to-face interviews and run background check to ensure our clients have a safe and worry-free experience. With an outstanding, 30-year track record to back us up, we strive to be Northern California’s premier destination for high-end matchmaking and personal coaching.

To find love in California complete our Get Started form or call us at (800) 734-9230

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Dating can be tough. With guaranteed matches and date feedback we do whatever it takes to guide you into a relationship.

Complete our Get Started form and you will be contacted to discuss your matchmaking and coaching options.

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 How It Works


Online dating is difficult. We guarantee matches that meet your criteria. Your personal coach will communicate feedback, troubleshoot issues and guide you into a relationship.

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About Us


Joann Ward has over 30 years of experience in the dating service industry. Along with her son, CEO Steve Ward they became internationally known as the Hosts and Executive Producers of VH1 Tough Love

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23 Things You Shouldn't Do In Your Online Dating Profile

Thursday, December 24, 2015


23 Things You Shouldn't Do In Your Online Dating Profile
Warner Bros.

In her new book You Probably Shouldn't Write That: Tips and Tricks for Creating an Online Dating Profile That Doesn't Suck, Lisa Hoehn of ProfilePolish.com outlines the mistakes you don't even realize you're making and offers step-by-step guidance to crafting a digital dating presence that will get you exactly what you're looking for. Here, an excerpt of 23 "don't's" to keep out of your "about me" section. 

1) Insult any group of people. Because then you're an as*hole.

2) Refer to a woman as a girl. Because you might be perceived as sexist.

3) Talk about the zombie apocalypse. Because it ain't gonna happen, and the fad is over. 

4) Use hashtags. Because they're best left to Twitter and Instagram.

5) Include external links. Because then you're putting extra work on your prospective match. 

6) Mention your ex. Because then you're not over him or her. 

7) Reference a "new beginning" or a "fresh start" or "getting back on your feet." Because then you have baggage.

8) Use "etc." at the end of a list of your interests. Because it's not informative in any way.

9) Double space between sentences. Because it makes you look as outdated with technology as you are.

10) Refer to your readers as "you" (unless a prompt set it up that way). Because it's creepy. 

11) End! Every! Or every other! Sentence! With an exclamation point!! Because overeager is just as unattractive as apathetic.

12) Make cheesy, corny, romantic statements. Because it's...well, cheesy and corny.

13) Fill your profile with rhetorical questions. Because one is enough. 

14) Use the phrase, "just like everyone else." Because you're not. 

15) Employ lists in every section or paragraph. Because too many are boring to read and don't give enough detail. 

16) Write, "My friends say that I'm..." Because you're more self-aware and confident than that. 

17) Make blatantly sexual references. Because it's gross and conveys the wrong message.

18) TYPE IN ALL CAPS. Because you're not yelling.

19) Mention your student (or any) debt—or talk explicitly about money at all. Because it's too personal. 

20) Reveal details of your medical history. 'Nuff said. 

21) Use more than one emoticon :). Because you should be able to use your words, not punctuation, to convey your mood. 

22) Wax poetic about...anything. Because no one cares. 

23) Say that you're looking for a "drama-free" relationship. Because you've clearly been part of a drama-filled relationship. 

You Probably Shouldn't Write That: Tips and Tricks for Creating an Online Dating Profile That Doesn't Suck by Lisa Hoehn, $7.75, amazon.com.

This article was originally published on harpersbazaar.com and was written by Alexandra Tunell.