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With Valentine’s Day behind us, its time to look back at the data and see what information lies within the numbers. “Research firm GlobalWebIndex surveyed 32 countries, and found that 62% of dating app users are men”. But for those of us more concerned about the market for matches domestically than abroad you can look back at a 2013 Pew Research Center study that says 13% of American males had used an app or site compared to only 9% of American women. That wasn’t all I found in the Time Magazine article by Laura Stampler.

Although these apps are more appealing to men than women, it is the women who put more time and consideration into their choices. According to numbers reported by Tinder, men spend 7.2 minutes in an average session while women spend roughly 8.5 minutes per session. Apparently men are more open minded than women as well with men liking a profile 46% of the time versus women who like a profile only 14% of the time. Its worth noting that these numbers are slightly skewed due to the common practice of hyper-swiping. In a recent article published on TechCrunch, Sean Rad, Founder CEO of Tinder was quoted as saying, “There is the small, but fascinating, fraction of the Tinder population that reflexively swipes right on every single recommendation without even looking at the potential suitor.” I have little doubt that this is a practice engaged in mostly by men.

With dramatically more men using these apps than women, and women being far more selective than men, it sounds like a real chore for women to meet their match considering they only like 1/7 matches and a virtual candy store to men who like almost half their options. This is the tip of the spear when it comes to my explanation for why men vacillate in and out of relationship more frequently than ever. Its due to what I call a paralysis of choice. While the sea of opportunity has flooded men with choices it has usurped the available pool of relationship oriented, age appropriate, physically, emotionally and financially compatible men.

In another Time Magazine article by the same author, “OKcupid says sign-ups increase on (Valentine’s Day), with 10% more men creating accounts and 35% more women.” This only further evidences my point. Its not that women see there being a bigger stigma to online dating than men, and this is a changing of the times we’re where women are now catching up in adoption because attitudes are changing. Its because women feel its the last place they’ll meet relationship oriented, age appropriate, physically, emotionally and financially compatible men, whereas men see it as the best place to identify a potential romantic companion for life or for the night.

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