About the Author: Steve Ward
Steve Ward is the Owner and CEO of Master Matchmakers and a second-generation matchmaker who built the firm alongside his mother and co-founder JoAnn Ward. He hosted and executive-produced VH1's Tough Love for six seasons, co-authored Crash Course in Love (Simon & Schuster), and has been featured as a dating expert by CNN, the Today Show, Oprah, Glamour, People, and Cosmopolitan. He has spent more than 25 years personally coaching and matching relationship-minded singles nationwide.
Quick answer: Master Matchmakers, background-checked and verified before every introduction, replaces the sourcing, screening, and vetting you would otherwise carry alone, from $3,500. A self-directed search asks one person to do all of that indefinitely, with no dedicated time set aside for it, and no one checking the results.
Ask anyone currently dating on their own what the search actually looks like, and the honest answer is rarely a single dating app. It is a rotation: a profile kept half-updated, a friend who mentioned someone at a barbecue, a conference you told yourself you would actually talk to people at this time. All of it belongs to the same project, even when nobody calls it a project.
That project has a job description, even though nobody wrote one down. It falls on one person, runs with no dedicated hours, and has no one else checking whether it is working. Matchmaking is not a different kind of dating. It is the same underlying work, with someone else doing most of it, and it is worth being precise about which parts actually change hands.
What Dating on Your Own Actually Involves
Strip away the channel, whether that is an app, a setup from a friend, or a hobby chosen partly because people you might like also do it, and the work underneath is identical. You have to notice someone is worth pursuing, decide whether to make the first move, coordinate an actual meeting around two calendars, and then make sense of how it went with no outside read on whether your read was even accurate.
None of that is optional if you are running the search yourself. A friend's setup still needs scheduling and an honest read afterward. A conversation at a conference still needs a follow-up message sent, a time found, and a judgment made about whether it is worth a second one. The channel changes. The five tasks underneath it, sourcing, vetting, meeting, interpreting, and sustaining the effort, do not.
There is a second cost that is easy to miss: switching between channels has its own tax. Keeping an app conversation going, remembering which friend mentioned which acquaintance, and following up after a conference are not tasks that stack neatly into one spare hour. Each one asks for a different kind of attention, and most people running a search alone are doing two or three of them in the same week, with none getting the attention it would get if it were the only one.
| The task |
Running it yourself |
Running it through Master Matchmakers |
| Sourcing candidates |
Whatever your network, hobbies, and apps put in front of you, when you have the energy to look |
A dedicated team sources specifically for your criteria, on a schedule that does not depend on your week |
| Finding out who someone is |
Whatever they choose to tell you, checked informally if at all |
Identity, age, and photo verification plus a criminal and public record background check, before an introduction is offered |
| Meeting for the first time |
You meet cold, based on messages and a profile picture |
You review a verified profile and exchange phone numbers first; no blind dates, ever |
| Making sense of what happened |
You interpret it alone, with no outside read on your own blind spots |
Feedback travels in both directions after every introduction, filtered through a personal coach |
| Keeping the effort going |
Uneven bursts, with no deadline but no accountability either |
Contracts do not expire, so a slow month is a pause rather than a loss |
Why the Effort Stalls, Even When You Are Trying
A self-directed search rarely stalls for lack of intention. It stalls because the five tasks above compete with a job, a commute, and everything else already claiming your calendar, and there is no real consequence for skipping a week. A profile goes unanswered, a follow-up gets pushed to tomorrow, and tomorrow quietly becomes a month.
There is also no one checking your read on any of it. If your criteria are slightly off, or the way you come across in a first message is landing differently than you intend, nobody is positioned to tell you plainly, because the people closest to your dating life are usually the people least likely to say so.
Decision fatigue compounds this in a specific way. Sorting through profiles, deciding who is worth a message, and judging whether an average first date deserves a second chance are all calls made on your own, and judgment calls get worse the more of them you make back to back with no break. The fortieth decision in a sitting rarely gets the same fair look as the fifth.
What Changes When Someone Else Runs the Search
Handing the search to Master Matchmakers does not simply hand you a bigger pool of people to sort through. It replaces who does the sorting. A dedicated team sources introductions specifically for your criteria, whether or not you had the time or the energy to look yourself that week, and every candidate clears identity, age, and photo verification, plus a criminal and public record background check, before an introduction is ever offered.
You still make every decision yourself. You review a verified profile and exchange phone numbers before agreeing to meet anyone, so there are no blind introductions. After each date, feedback moves in both directions, filtered through a personal coach, which is the outside read a self-directed search cannot generate on its own. Because our contracts do not expire, a demanding month at work becomes a pause in the process rather than a loss of what you paid for.
The distinction worth keeping in mind: a matchmaker replaces the labor of the search, not the outcome of it. It cannot manufacture attraction between two people or make someone available who genuinely is not. What changes hands is who does the looking, what is confirmed before you meet, and who reviews the result with you afterward.
What We Stand Behind
Accurate Information, Not a Promised Result
In business since: 2001 | Private network: 65,000+ singles | Fees from: $3,500
We do not promise a relationship, because no firm honestly can. What we are accountable for is narrower and checkable: the person you are introduced to is exactly who their verified profile said, confirmed before you ever agree to meet. The full sequence is on our How It Works page.
Where Dating on Your Own Still Makes Sense
None of this makes a self-directed search a mistake. If you genuinely enjoy the search itself, want to make every decision including which profiles to look at, or are simply not ready to hand any part of this to someone else, doing it yourself is a reasonable choice, not a lesser one.
What is worth being honest about is which of the five tasks you actually want to keep carrying, and which ones you would rather stop doing alone. That answer is different for almost everyone we talk with, and it is the real question underneath whether matchmaking is worth it, more than any comparison of price ever will be.
Frequently Asked Questions
What does dating on your own actually involve, beyond opening an app?
It means you source every candidate yourself, across apps, your network, and chance encounters, then screen, schedule, and evaluate each one alone. Nobody checks whether a match is who they say they are before you meet, and nobody reviews what happened afterward except you.
How much time does running your own search take up in a typical week?
More than most people track. Sourcing profiles, writing messages, coordinating schedules, and recovering from dates that go nowhere add up in small pieces that rarely get counted. Over a year, those hours often exceed what a matchmaking fee would have covered.
What changes if I hand my search to a matchmaker instead of continuing on my own?
Someone else does the sourcing and screening, every introduction is identity and background checked before you meet, and you get feedback after each date instead of guessing. Master Matchmakers fees start at $3,500, and contracts do not expire, so a quiet month is not wasted time.
Can I keep dating on my own while I am working with a matchmaker?
Nothing stops you, and some clients do. What changes is that one channel, ours, is sourced, verified, and coached, while whatever else you pursue on your own still carries the same effort and the same lack of a second opinion it always did.
Why does a self-directed search often stall after a few months?
Effort applied to dating rarely stays steady. A busy stretch at work, a string of dates that go nowhere, or simple fatigue causes weeks to pass with no action, and nobody notices the pause or corrects course. A sourced search does not stop when you get busy.
Decide by the Task, Not the Label
If you are weighing whether to keep running this yourself, look at the five tasks above and be specific about which ones are working and which are not. That is a more honest comparison than any label, because it is the actual list of what changes hands when someone else takes it on.