About the Author: Steve Ward
Steve Ward is the Owner and CEO of Master Matchmakers and a second-generation matchmaker who built the firm alongside his mother and co-founder JoAnn Ward. He hosted and executive-produced VH1's Tough Love for six seasons, co-authored Crash Course in Love (Simon & Schuster), and has been featured as a dating expert by CNN, the Today Show, Oprah, Glamour, People, and Cosmopolitan. He has spent more than 25 years personally coaching and matching relationship-minded singles nationwide.
Quick answer: Master Matchmakers works New Braunfels knowing most clients arrived recently, not from another state but from Bexar, Guadalupe, Hays, Travis or Williamson County, forty miles up the corridor, and kept the friends and routines they already had there. We introduce verified, background-checked singles nationwide from $3,500.
New Braunfels is one of the fastest growing cities in the country. It ranked second on SmartAsset's 2026 list of fastest growing U.S. cities and was third fastest in the nation from 2010 to 2020. The population reached 128,712 in 2026, a 40.45% increase since the 2020 census and a growth rate of 5.08% a year. Housing units grew 40% between 2019 and 2024, the largest increase among the top five cities on that list, and the local labor force expanded 32% over the same stretch. Those are strong numbers for a chamber of commerce brochure, and on their own they explain nothing about why a serious, relationship-minded single here might still need an introduction instead of finding one on their own.
What the brochure does not explain is where the growth is coming from. Comal County's population climbed from 184,749 residents in July 2022 to 193,928 in July 2023, a jump the Herald-Zeitung traced to Census Bureau data alongside a 6.8% compound annual growth rate in real GDP. Nearly half of that growth is not people arriving from another state. It is people relocating from Bexar, Guadalupe, Hays, Travis and Williamson counties, the corridor that runs from San Antonio up through Austin. New Braunfels sits roughly halfway between the two cities, at the point where the Comal and Guadalupe rivers meet, which makes the move here closer to a forty-mile drive than a leap into somewhere unfamiliar.
The Address Changed. The Social Circle Did Not.
That distance matters more than it sounds like it should. Someone who moves to a city from another state generally arrives without a network at all, and the case for a matchmaker there is built on starting from zero. New Braunfels is a different problem. Someone relocating from San Antonio, from Cibolo or Schertz in Guadalupe County, from Kyle or San Marcos in Hays County, or down the corridor from Austin, Round Rock or Georgetown in Williamson County, is not starting from zero. They are bringing their friends, their favorite restaurants, their gym, their church and often their same job with them, all still an hour or so up the road. The address changes. The social circle does not, because there was never a reason to build a new one when the old one stayed reachable in under an hour.
That convenience is also the trap. A social circle built somewhere else does not relocate itself just because a person did. Weeknight plans stay tied to a group forty-five minutes away. The people who would ordinarily introduce someone to a new date, coworkers from a former office, neighbors from a former block, a friend of a friend from a former gym, are still living that old life, not this one. New Braunfels is adding residents at 5% a year, and its social fabric is not being rebuilt anywhere near that fast. It is entirely possible to be surrounded by new neighbors, a thriving downtown and a fast-growing labor force, and still have nobody positioned to introduce you to anyone here.
Verified Before You Meet
You Know Exactly Who You Are Meeting
In business since: 2001 | Private network: 65,000+ singles
Anyone eligible to be introduced to you has cleared age, identity and photo verification, a criminal and public record background check, and a personal interview. Whether they relocated here from San Antonio last year or have lived in Comal County for a decade, you receive the verified profile, the photographs and a phone number, then you speak with them and approve the introduction yourself before any plan is made. We have not arranged blind introductions since the firm opened in 2001.
That approval step matters more here than the growth numbers suggest at first. A dedicated matchmaker and coach handle the search rather than a rotating desk. Our how it works page walks through the full consultation, verification and introduction sequence in detail, and candid feedback after every date narrows the next introduction, with contracts that do not expire on a timer. What we will not do is promise a particular outcome, because no honest firm legally can. What we can tell you accurately, every time, is who you are about to meet and why they were chosen, which is worth more in a town where a large share of the people you pass have been here only a few years and do not yet know anyone who could vouch for either of you.
How Master Matchmakers Works a Corridor Like This
There is no Master Matchmakers office in New Braunfels, and there is no dedicated New Braunfels location page yet, so this article works alongside our San Antonio matchmaker coverage rather than a page built for this address alone. That is not a downgrade. The corridor that brought a resident here from Bexar, Guadalupe, Hays, Travis or Williamson County is the same corridor the search draws candidates from, so a search based out of San Antonio reaches Austin, New Braunfels and everywhere between without stopping at a city line. Nothing about the matching narrows to whichever side of the Comal River someone happens to live on.
What a New Braunfels Search Costs
Master Matchmakers states its fee plainly: it starts at $3,500, and the more open a client is about who and where they are willing to be matched, the lower that fee runs. In a corridor this fluid, where a match might already live in Austin, San Antonio or anywhere between, that openness is not a minor preference, it often decides how many real candidates a search turns up. The mechanics of how much a matchmaker costs are the same wherever the search starts from, and worth reading in full before signing anything. Total cost still varies by the number of introductions and coaching sessions involved, never by a number invented for this town alone.
Frequently Asked Questions
Why do so many New Braunfels singles feel like they have no one to introduce them to anyone?
Nearly half of Comal County's growth comes from people relocating from Bexar, Guadalupe, Hays, Travis and Williamson counties, not from out of state. They kept the friends and routines from their old address, which means their new neighbors, however many of them there are, were never positioned to introduce them to anyone here.
Does moving from San Antonio or Austin to New Braunfels actually change a person's dating pool?
Not as much as the distance suggests. Someone moving forty miles instead of across the country keeps the same friends, gym, church and often the same job, so no new circle forms to replace the one left behind. The population grows 5% a year regardless, and none of that growth rebuilds a network that never moved with them.
Does Master Matchmakers have an office in New Braunfels?
No. Master Matchmakers is a nationwide firm with no office in New Braunfels, which fits a town where growth outruns any single storefront's ability to keep up. The search works out of our San Antonio coverage and reaches the full corridor, not just whichever side of the Comal River a client happens to live on.
How much does a matchmaker cost in New Braunfels?
Master Matchmakers' fees start at $3,500, and the more open a client is about who and where they will be matched, the lower it goes. In a corridor where a match might live in San Antonio, New Braunfels or Austin, that openness often decides how many real candidates a search turns up.
Can Master Matchmakers introduce someone in New Braunfels to people outside their old San Antonio or Austin circle?
Yes, and for most New Braunfels clients that is the entire point. Because so many residents kept the social circle from wherever they moved from, a search confined to that old network just recreates it. A matchmaker working the full corridor introduces someone genuinely new, verified before either side ever meets.
The Honest Read on New Braunfels
Being one of the fastest growing cities in the country is a real achievement, and it is also a specific kind of dating problem: a population expanding 5% a year, built substantially from people who already had a life an hour up the corridor and never had to replace it. If you are a serious, relationship-minded professional in New Braunfels, whether you arrived from San Antonio, Austin or somewhere further out, a matchmaker who understands why that difference matters is worth asking for before you ask about the matches.