It's Just Lunch Cost: What You Can Know Before the Call

Anyone searching for the It's Just Lunch cost wants a number, and none of the firm's pages we read prints one. The route they offer is a phone call.

A guess from me at that number would be worth nothing to you, because Master Matchmakers, my own firm, competes with It's Just Lunch. Figures on other people's websites are not a fee the firm has stated either. Only the quote you receive tells you what you would pay. The firm's pages do say a good deal about what that quote will be built from, though, and that is enough to change how the call goes.

Where the It's Just Lunch Cost Question Ends Up on Its Own Site

The firm brings up price and packages itself, in the four places below. Each time, the answer describes the service or points to the phone.

Two things follow from that wording. There is more than one package, because the FAQ asks which one is right for you and describes a multi-city version separately. And the firm ties the package to a conversation, so what you are quoted comes out of that conversation, not the page.

Under "How does your pricing compare to other dating options?", the firm's FAQ says: "We are a fee-based matchmaking service and offer a professional, high-touch service at an affordable cost." It says it bridges "the price gap between online dating sites" and "high end millionaire matchmakers".

What a Membership Is Said to Include

The FAQ's description is short enough to quote: "Our memberships include guaranteed matches, personalized attention from your matchmaking team, and a selection of other IJL signature services." It adds that a matchmaker will be with you "every step of the way", from learning what you want to "helping you evaluate your dates".

The firm is clear about what its guarantee covers: "we guarantee you will go out on dates!" That is a plain promise. The FAQ does not say how many matches a membership carries, over what period, or which signature services come with which package. Those three gaps are most of what your call needs to close.

The service itself is built around arranging a first date. Its home page says, "Since 1991, we've set up millions of first dates for busy professionals worldwide." A matchmaker hand-selects a match, phones you to tell you about the person, and arranges the date.

The firm says it will "only give out your first name when arranging a match" and will "never reveal your address, last name, phone number, email address or where you work". It presents that as confidentiality, and for some people it is the appeal. Whether the model suits you is a separate question from its price, and my It's Just Lunch review takes that up.

One more line belongs next to any fee you are quoted. The FAQ states, "It's Just Lunch does not conduct background checks." It gives its reasons, among them "incomplete or inaccurate record databases", and says checks "may provide people with a false sense of security". You should read that reasoning for yourself and decide how much it matters to you.

What to Ask on the Call

Every question here comes from something the firm's pages leave open, so none should catch the person on the phone by surprise.

1. Which packages exist, and what does each one total? Ask whether the figure is a one-time fee, a monthly charge or both, and have it stated for the whole term.
2. How many matches are guaranteed, and over how long? "Guaranteed matches" is the firm's phrase, and the number behind it is the first thing to pin down.
3. Which signature services are in this package? Ask for them by name.
4. Is this price set for my city? If you would consider someone elsewhere, ask what the multi-city package changes and which exclusions apply.
5. How does going on hold work? The process page says you can explore a new relationship "by going on hold". Ask how long a hold can last, and whether your term keeps running during it.
6. If a date is arranged and does not happen, does it count? Ask who has to cancel for it to count, and how many dates it takes to use up the package.
7. Who would I be meeting? The firm also runs a dating registry for people "not ready to commit to an It's Just Lunch Membership just yet", with "no fee or credit card required". The registry page says a matchmaker will call when the firm has a client "that we would like you to meet". Ask what share of your matches would come from the registry.

What a Written Quote Should Show

I cannot tell you how It's Just Lunch handles its paperwork, and this is not a standard every firm follows. It is what I would want in front of me before signing any matchmaking contract:

• The total. Every charge over the full term, including anything that recurs.
• The unit. What you are buying, counted in matches, introductions or dates, and what uses one up.
• The term. When it ends, and what happens to it while you are on hold.
• The exit. Your right to cancel, the deadline for using it, and what comes back to you.
• The services. Everything the fee covers, by name.

If a figure you were told on the phone is missing from the paper, ask for it to be added before you pay. The document is what you will be held to later, not the conversation.

That Same List, Answered for Master Matchmakers

Handing you a checklist and leaving my own firm off it would be a poor trade, so here are our answers.

• The total. Our fees start at $3,500, and the more open you are about who and where you will be matched, the lower the fee. The total varies with the number of introductions and coaching sessions, how specific your criteria are, your marketability and which matchmaker leads your search.
• The unit. A Presentation is not a Match, and a meeting that does not happen does not count against the contract.
• The term. There is no fixed term and hold time is unlimited, as long as you check in at least once every six months.
• The exit. This one is answered in our agreement, so read its cancellation terms before you sign. If you no longer need the service, unused matches can be transferred to a friend or family member.
• The services. Clients see photos and talk by phone before anyone meets, so there are no blind dates. Every candidate is identity-verified and background-checked before introduction, and post-date feedback is part of the process.

Under the law we cannot guarantee a specific outcome. The promise I can make concerns the reliability of what we tell you about each person you are introduced to.

Frequently Asked Questions

Does It's Just Lunch publish its membership price?

No dollar figure appears on its FAQ, process page or home page as of November 2026. The FAQ asks readers to call to determine which membership package is right for them, and the process page answers "How much does it cost?" with a description of the service instead of a number.

What is the It's Just Lunch cost per month?

Its FAQ, process page and home page give no monthly figure as of November 2026, and they do not say whether a membership is billed monthly, once, or both. Ask on the call, and have the answer stated as a total for the full term.

What does an It's Just Lunch membership include?

Its FAQ says memberships include guaranteed matches, personalized attention from a matchmaking team, and a selection of other signature services. It also guarantees members will go out on dates. It does not state how many matches, over what period, or which services come with which package.

Can you put an It's Just Lunch membership on hold?

Yes. Its process page says you can explore a new relationship with one of your matches by going on hold, and that it will be ready with your next match if things fizzle out. The page gives no time limit or conditions, so ask about both.

How does Master Matchmakers' fee compare with the It's Just Lunch cost?

They cannot be compared without a quote. Master Matchmakers' fees start at $3,500, and the more open you are about who and where you will be matched, the lower the fee. It's Just Lunch's FAQ and process page show no figure as of November 2026, so compare what each fee buys once you have both.

A Price Means Little Until You Know Its Unit

Two quotes can only be compared once they are counted in the same thing. A total set against matches and a total set against introductions are different purchases, and a guarantee of dates answers a different question from a promise about who you will meet.

So put the same seven questions to every firm you call, ours included, and write the answers down in the same order. When the totals differ, you will know whether you are looking at a difference in price or a difference in what is being sold.